If you think Mel Abert's vast experience drives him to the tried and true, you don't know Mel Abert. To him, every assignment is a new creative challenge requiring innovative thinking. He's been known to change concepts the night before a major presentation because he had a better idea. It's a spirit and a trait that keeps the AE staff on its toes and keeps clients coming back for more. Most likely, Mel's untiring quest for the ideal solution is one of the primary reasons he's won just about every major award for creativity the advertising industry has to offer.

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